We've got opening mov... OH ITSA CWUTE LIDDLE PUPPY!!!

After a short little break for the holidays, KIDS Fund is back to attack with a new release opening this MLK Jr weekend!

Hotel for Dogs (HTLDG) is about these kids who capitalize on the terrible housing market.  They find this abandoned house, no doubt foreclosed on recently, and show it some puppy love.

The kid stars aren't household names and Lisa Kudrow and Don Cheadle are obviously only in it for the paycheck and to have a flick they can show their kids.

Dreamworks releases the flick on the heels of a very doggone good holiday release of Marley and Me, but tracking hasn't really been playing to this films good fortune.

If it achieves the middle-teens for the four day, the multiplier of only 2.2 is going to be like hitting its nose with a newspaper.  I actually think the film will open even less strongly due to a potiential spoiler film I'll mention in just a moment.

We're putting this at 14 million and a short for the holiday frame.

Now.  We have another film to talk about today, but it's not one that KIDS Fund is holding.  I'm talking about... and let me see if I can even say it without throwing up a little in my mouth... Paul Blart: Mall Cop.  No. I'm not even going to link it!

This cruddy film is sadly likely to play to some of our target audience.  I'm talking the young males 12-15.  It's a Happy Madison production, aka Adam Sandler's company, and it looks like total dreck.  Dreck on a stick!

So why aren't we playing it?  Well, mostly because we are scared it may do well and we're so inclined to short it!  And then there is that deep seeded hatred we have for Adam Sandler made even more deep and even more seeded with how badly Bedtime Stories failed us last month.

KIDS Fund recommends instead that we all just ignore it and hope it goes away.