Horton Hears A Pin-Drop; Drillbit matches low expectations.
Easter festivities may have snatched quite a few children away from the megaplexes this weekend. In its second weekend Horton Hears a Who fell 44% from its debut to make only 25.1 million dollars. That's not very attractive for a G rated animated kiddie flick at all.
It's ground it'll have to make up during the weekdays. While possible with spring break happening all over the place, delist expectations are lowered for the Dr. Seuss film.
The other big story for KIDS Fund fanatics is the right call we made on a rare shorting of a property. Owen Wilson stars as Drillbit Taylor who is hired by a trio of wimps as a body guard. I saw the film on Friday and it's actually not nearly as bad as one would expect. There's some real funny sections even though the storyline really drags towards film's end. And the Superbad parallels aren't even hidden, really.
We expected the film to not break more than 10 million and sure enough when all was estimated this holiday weekend, Drillbit has earned 10.2 million. This puts the fund right back at getting half of our adjusts right, and half wrong. Oh mediocrity, how we love thee.
We'll post again later this week after we see how things go on the day by day. I believe there will be a further adjustment downward for Horton as people try to get a better handle on the elephant's delist. Drillbit however may find a bigger success this week as it may find some of its misplaced audience during spring break. I wouldn't necessarily short this one post-adjust out of habit.
It's ground it'll have to make up during the weekdays. While possible with spring break happening all over the place, delist expectations are lowered for the Dr. Seuss film.
The other big story for KIDS Fund fanatics is the right call we made on a rare shorting of a property. Owen Wilson stars as Drillbit Taylor who is hired by a trio of wimps as a body guard. I saw the film on Friday and it's actually not nearly as bad as one would expect. There's some real funny sections even though the storyline really drags towards film's end. And the Superbad parallels aren't even hidden, really.
We expected the film to not break more than 10 million and sure enough when all was estimated this holiday weekend, Drillbit has earned 10.2 million. This puts the fund right back at getting half of our adjusts right, and half wrong. Oh mediocrity, how we love thee.
We'll post again later this week after we see how things go on the day by day. I believe there will be a further adjustment downward for Horton as people try to get a better handle on the elephant's delist. Drillbit however may find a bigger success this week as it may find some of its misplaced audience during spring break. I wouldn't necessarily short this one post-adjust out of habit.
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