Red Hot Jonas Brothers Ready to Set Theatres Blazing

A year ago, KIDS Fund was just getting underway.  We were so young, so naive, so not-yet-appearing-nude in our Fundcast.

I know some of you are still trying to forget that image.

But one thing we were absolutely positively certain of was the success of Hannah Montana's 3D Concert Experience.

Despite the crazy ass 1.0 multiplier, despite the limited screens it would be showing on, and despite my mom not understanding why I was dressed in a wig and wearing makeup, we knew Billy Ray's girl would bust out a big opening weekend.

And boy did she!

Opening at 31 million dollars on a mere 687 screens, Hannah Montana's "Best of Both Worlds" movie blew the doors of theatres.  A per screen average of over $45,000 was induced by high demand, little supply, and higher box office ticket prices.  Kiddies that normally fork over less than adults were paying upwards of 15 dollars a seat!

And you know who was the opening act for Miley Cyrus in that box office smash?  The Jonas Brothers.

Flashfoward to present day:  We have a wide open kids market with Coroline starting to wane (and forced to give over its 3D screens).  We have again a limited engagement, this time the 1 week only is the IMAX 3D screens.  We have it opening in more screens.  We have the crazy high presale numbers.  We have ticket prices high once again.  And our main event is the Jonas Brothers themselves.

I believe that -they- are a bigger draw than Miley now.  I believe that as much as girls love to enjoy a "normal girl by day, pop star by night" fantasy, they're three times as crazy about boys.  Especially three of them.  In 3D.  With promises that this movie experience won't just include concert footage, but much more behind the scenes stuff which will also give glimpses of Taylor Swift -- another big draw.

So, it is my estimation that HSX is once again failing to realize (though they've caught on a bit better than with Miley) that JBC3D is a LONG.  Currently the stock price sits at 86.47 making the break even point around 30 million.  Well if Miley did 31, I think the Jonas Brothers can do upwards of 37.  If it went past 40, I still wouldn't be surprised.

So rock on Brothers rock on!