Full Circle with Hannah Montana

So we meet again Miss Hannah Montana.  IF THAT IS YOUR REAL NAME!

Yes indeed it is with the Achy Breaky Offspring that KIDS Fund got its start this time around and maybe it'll be how we finally pull this train into the station.

Except, unfortunately, I'm as less certain of this movie's box office potiential as I've ever been.  Sure, her 3D Concert Experience did over 30 million.  But it was assumed at the time it'd be a 1 week only performance.

Oh and since then Jonas Brothers ripped us apart, threw is down, and kicked dirt in our faces.

Still, I keep relying on old standbys when it comes to this sort of prediction and here there are.

1. KIDS market is pretty much cleared out now that Aliens vs Monsters has had some time to itself in theatres.

2. Hannah Montana IS still big.  She still posts songs in the top charts and the ads claim there are handfuls of new tunes to be heard exclusively during the movie.

3. Her film is rated G!  It's been a little while since we've seen a G rated flick hit the theatres.  This is one that the entire family can enjoy over the Easter Weekend.

So with all that in mind, I think Hannah Montana can beat expectations of tracking in the mid-twenties and climb into the low 30s.  I think it'll be a nail biter photo finish for first place with Fast and the Furious with the boys coming out on top, but with a LONG adjust for our favorite Disney chick.