The Mummy: Tanks

Ah, those dreaded "third installments." The Mummy 3 (MUMY3) was no exception, bringing in an unimpressive $40.4 million over the weekend. This is even less than the estimated $42.45 million that HSX used to adjust the stock down slightly to H$118.86. Hey, mummy money!



Where is this stock going to wander? Here's my thoughts:


Key: Week: Mon #, Tues #, Wed #, Thurs #, Weekend # = Week #/Total #


2: 4, 3, 3, 4, 22 = 36/76


3: 2, 2, 2, 3, 15 = 24/100


4: 1, 1, 2, 2, 12 = 18/118


Huh. $118 million. So, not much change. Worth hanging on to all H-cabbage that for the H$8 it will get you in a few weeks? I'll let you decide...

(QALE UPDATE: I don't agree with this fuzzy math at all. Mummy 3 made 40 million in the first weekend and is likely to drop about 60%. The drops won't start evening out until maybe week 3 or 4. I think it'll be more like upper 80's low 90's for delist.)


New movie time!! And look, it's a sequel. To a movie nobody really saw to begin with. Sisterhood of the Traveling Pants 2 (STPN2) It's currently priced at around H$49. That number has to be adjusted by the following formula [Previous Box Office + (2.8*Box Office Fri-Sun)]. Uh huh. The first one opened to a $10 million weekend, and was at a mere $33 million after week 4. I give this a generous opening weekend of $12 million, since there aren't a lot of movies out right now for the 9 - 12 year old girl crowd. That means it would have to rake in more than that (over $15 million) on Wednesday and Thursday to break even. Even if you bump it up a few more million, you're still looking at needing to take in almost the weekend's worth of BO in just two weekdays.

KIDS stance: WE LIKE SHORT SHORTS!!!

That's all for now. Come back soon to see how we did and get more ramblings about box office predictions and see how wrong we really are capable of being.