Fantasy Flick Freakin' Fails

All The Spiderwick Chronicles had to do was make just a bit more money in order for us to be right on the nose with our predictions, but nooooooo, it didn't cooperate on Thursday and would continue not cooperating the rest of the extended holiday weekend.

As noted previously, Freddie Highmore's fantasy romp opened very softly on opening day, Thursday. Perhaps marred by it also being Valentine's Day, the flick managed 2.3 million.

Friday things didn't go much higher with 4.5 million in estimated sales.

Finally by the time the actual weekend came around more reasonable tallies started to trickle in. But even the 8.1 million on Saturday, and 6.5 million on Sunday were below our estimates.

Spiderwick did find 5.3 million today which is kind of weird considering today isn't even over. ROTFLOLBBQ!! I guess they're just guessing on today's number kind of like they usually do on Sundays.

Anyhoo, we got the adjust wrong. Shedding about 7.50 a share, we've now officially called 1 correct and 1 wrong. Boo hoo!!

So where do we go from here? Well one of the *good* things about the 2.2 multiplier is that while it smacked us around over the weekend, it'll play to our favor in the post adjust. Kid flicks tend to do better than even the normal 2.8 multipliers, and with two weeks until 10,000BC and even longer before Horton does indeed Hear a Who, it's safe we think to continue holding The Spiderwick Chronicles long.

We'll keep watching its second weekend to see if that holds true, so stay tuned for further post adjust analysis.

On another post-adjust front, Hannah Montana continues making everyone happy with more money coming in. She pulled in another 3.2 million over the extended weekend and is currently at a total pull of 58.4 million. As of this post, she's still priced on the exchange well below this mark, making her an automatic long.

Finally today, we also have a bond associated with Spiderwick. Freddie Highmore! He's losing the big box office giant Charlie and the Chocolate Factory from his TAG, which I'm told is the Trailing Average Gross. Now Colin and I aren't Starbond experts. But after checking here (big ups to HSJ!) we're making some big bucks with holding him short finally. That's good news since he soooo owes us for not making Spiderwick a better moneymaker this weekend.

See you later in the week for updates on where Spiderwick Chronicles is headed as well as the first sneak peek at how many screens 10,000BC could be looking at and if there is a snowballs chance in hell that Ratatouille can manage a surprise win at the Oscars™ for Best Original Screenplay.